Body Satva Essentials

Body Language coveys much more than you can imagine. To be successful in interpersonal communications, you need to pay very special attention to your body language and mannerisms. The best way to modulate body language is to improve your thought process and elimination of improper mannerisms. The aspects related to 'personal selling' are covered in 'HOP in the Mind'. For other aspects please refer to various books on 'Body Language'. To buy 'HOP in the Mind' visit >>  https://www.bodysatva.com/bodysatva.com/in/c/Books/21

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https://www.bodysatva.com/bodysatva.com/in/c/Books/21 abstract from ‘HOP in the Mind’ by Prabhakar Shetty During the early 1970s and early 1980s the concept of USP (Unique Selling Proposition) worked very well for the pharmaceutical salespersons. Communications were designed to project a USP which had a significant  ‘usage pull’  as described by Rosser Reeves. The major pharmaceutical companies were the pioneers or innovators and a significant number of their ‘brand names’ were mentioned in the text books. The therapeutic index of Sarabhai Chemicals or Parke-Davis were much sought-after by the medical profession as handy quick-reference books. The salespersons of such companies were welcomed by Doctors and the interactions were generally cordial or even jovial. The quality and performance of their products was consistent and reliable. Many of the companies providing authentic information had a very high  credibility .                                        Credibility Gap Coincid

Excerpts from 'HOP in the Mind' by Prabhakar R Shetty, p 207 .  www.bodysatva.com   Pharma needs to speed up the integra ti on of digital technology into their marke ti ng mix by collabora ti ng with innovators and the medical profession. The digital technology innovators may know very li tt le about medicine, pharma marke ti ng and sales. Conversely, pharma people and the medical profession will have scant knowledge of emerging technology.   To emerge as winners in the over ‐ crowded scenario, the communica ti on must be precise, a tt en ti on grabbing, and address exis ti ng as well as unmet needs . The adapta ti on will involve training  of employees to harmonize with the other channels of communica ti on.   Many companies have used laptops or similar means to convey the audio ‐ visual message. It did help to draw a tt en ti on for a while, but the novelty wore off very soon. Many consider it equivalent to a television adver ti sement for a cosme ti c or toothpaste.